Brave New World
Welcome to the new age of the modeling industry. Elite, one of the biggest names in fashion since being founded by John Casablancas and Alain Kittler in 1972, has added a new company to their repertoire: The Society Management. Focusing on social media and branding with an eye toward longevity, Society is looking to groom girls with supermodel staying power — something we haven’t really seen since the days of Campbell, Evangelista, and Turlington, with the more recent exception of Kate Moss and Gisele Bundchen, of course. Just take one look at their homepage, which is a swarming mass of model GIFs, and you’ll see what we’re talking about.
(Photo courtesy of The Society Management. Text by Jenny Bahn)