Photojeanic: The Jeans Cult by Giovanni Bianco is one of those vague and illusive books that make you question what the title really means. In the age of Google, this is no small feat. Shot by fashion photographers (according to one website), the book features photography exploring our obsession with denim in clever ways and obscure settings, making us consider the strong universality and democratic nature of this famed fabric.
(Photos courtesy of Giovanni Bianco. Text by Jenny Bahn)