By Way of Stockholm
Dusty Deco, a speciality interiors store located in Stockholm, is the brainchild of one of the city’s most fashionable couples, Edin Memic Kjellvertz (formally of Acne Studios) and Lina Thofelt (currently at H&M Home). Drawn to the rugged and worn, the store is an eclectic mix of vintage industrial pieces, well-loved leather couches, and the occasional midcentury piece. No matter what the item, thoughtfulness rues the day, with each knickknack chosen with an eye for texture, color, and uniqueness. The Inside Source chats with one half of the Dusty Deco team, Mr. Kjellvertz.
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Jenny Bahn: Tell me a bit about the ethos of Dusty Deco, how the style differs from what you might normally find in Stockholm.
Edin Kjellvertz: It’s quite basic. We only go for stuff that we really love and would like to have in our own house. We don’t really follow any trends and focus more on beautiful objects and try to build an environment in the store that our customers can bring to their own home. They’re vintage pieces, but instead of using the term “secondhand,” we call it “firsthand” since everything is handpicked. When you enter Dusty Deco we want the customer to get an “aha!” experience and that the feeling is new every time you come. All your senses should be tickled when you enter the store; we have our own candles, playlists, and, of course, the lighting.
JB: When you were at Acne did you know you wanted to eventually move to interiors?
EK: Not really. I have always loved nice furniture and redecorated the house as often I could, but never thought of it as a profession. It was a hobby that grew and became a business.
JB: You’ve got such a great eye for pieces. Were your parents into decorating their own house when you were a kid?
EK: My mom has always been fixing in the house — painting, redecorating. It was quite classic in terms of furniture but she played around quite a lot with colors. I remember that I was very specific with what I wanted in my own room. She’s also been buying old country houses where she’s done basically everything herself. I think I got a little bit of her “learn by doing” spirit. My dad is very classic and has always liked English antiques. He is quite old school and likes heavier stuff like mahogny and dark leathers. He has always been very into architecture and did his own house and restaurants. I do think I might have been affected by this as well.
JB: How would you describe your own apartment now in terms of how it’s decorated? Is it hard to not keep amazing pieces that you find for DD for yourself?
EK: Wow, that’s difficult. It changes all the time. It’s the same like with the store: our personal taste changes every time we travel; we always get new inspiration. It can be from things we see, people, a place, or from music. Our apartment is very alive since we change pieces but I would say that it is an eclectic mix of designer classics, vintage finds, photo art and pieces that make us happy. We always try to have fresh flowers in all the rooms and try to keep it quite clean — not too much stuff. The most important for us is the dining area; it needs to be a social space where we can invite our friends for dinner and drinks.
In the beginning when we started DD I didn’t want to sell anything in the store; I loved almost everything too much. We kind of fall in love with everything we buy but I have learned to shop for the store and keep it that way.
JB: What do you look for in an item when you’re shopping for new pieces?
EK: It could be different from day to day. I always look for strange things and objects, cool shapes, the right patina. I love to mix qualities. I love contrasts and to surprise my customers. I think that people tend to come back since I always get new pieces in the store and that my buying is changing all the time.
JB: Favorite era for design?
EK: A little bit of everything! Difficult to say, but I love Jean Prouvé, Eames, Bertoia, Marcel Brauer — so I would say Bauhaus mixed with crazy bric-a-brac from all times. Make sense? Probably not.
JB: What cities have the best vintage, in your opinion?
EK: There is one store that I just love called
L.A. Studio in Madrid. For my own inspiration, I love Paris, New York, and Los Angeles. Then there are hundreds of small cities around Europe and the States. It’s all about having the time and patience to travel around. Right now I really love Spain but that can change. I’m on my way to go on a European tour the next following weeks and then I’ll visit Holland, Belgium, Germany, the Czech Republic, and Denmark before heading home again. I have no clue where and in what city to stop. I’ll just stop where I think it looks cool and interesting.
(Photo courtesy of Dusty Deco. Text by Jenny Bahn)