Emma Allen is one of those girls you want to hang with and shop vintage together. Our London eBay team spotted Emma and asked her a few questions. Having her start on the eBay platform, Emma’s vision evolved into StyleSequel, a site she founded which sells beautiful second-hand designer fashion and accessories, sourced from the wardrobes of some of the most stylish women in the world. Here’s a little more from the stylish pied piper…
How long have you been doing this job?
I have been selling second-hand designer fashion for over 6 years. I started in a very small way on eBay and it grew and grew into a business that had so much more potential. I launched Style Sequel, along with my business partners, just over a year ago. We have our own website now but we still use eBay as our selling platform.
Q: How did you get to where you are today?
A: I was obsessed with eBay from the moment it launched in the UK. It just captured my heart and mind form the start. I started off just buying but then I started selling a few things for myself and my friends and was hooked. Soon I was selling for a handful of super glamorous London ladies who recommended me their friends and it really snowballed from there. I quit my job at the time and took the plunge. I, and Style Sequel now sell for (and to) incredibly stylish women from all over the UK and overseas – Paris to Sydney, Milan to New York.
Q: What is your go-to outfit for a night out?
A: It depends on my mood. Sometimes I like simple yet dramatic shapes in black and grey – Osman, Comme Des Garcons, Jil Sander - paired with strong jewellery from Pamela Love or Tom Binns. I am not great with skinny heels but I can do super high wedges – my favourite pair are my Camilla Skovgaard booties.
Other times I’ll feel more like some colour and texture. I’ll wear my 1980s Versace leopard print skirt, my gorgeous Giambattista Valli Resort 2010 dress or my 1960s Susan Small silver shift dress.
(Read the rest of the conversation at StyleCollective/eBayUK)