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Insta-Peep-o-Gram: Helmut Lang

Whoever is behind the gorgeous behind-the-scenes snaps at Helmut Lang’s last SS14 show needs a big pat on the back. As usual, when fashion week comes around, Helmut Lang’s Insta feed hits the nail on the head, with images that perfectly encapsulate the vibe of the collection. Talk about branding. 

Click here to see more photos and videos from the Helmut Lang show

(Photo courtesy of @helmutlang via Instagram. Text by Jenny Bahn)

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