Poetry by Louis Vuitton
Branded content can sometimes feel so forced. Then other times, you bump into a video like this, and have an honest artistic moment. The short film “Dream” has Yasiin Bey (formerly known as Mos Def) reciting some richly inspired poetry in homage to Muhammad Ali. Graphic designer Niels Shoe Meulman paints calligraphy in this spot directed by Stuart A. McIntyre. All paid for by Louis Vuitton, one of our favorite designers swimming around in the eBay closet (jump on these handbags while they’re available).
Three more of the campaign videos are expected to be released with striking titles — “Word”, “Life”, and “Float”, with a special “Ali” painted by Meulman. It’s official, LV just “one-upped” Versace’s booking of Lil Kim.