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eBay Holiday Capsule Collection Designer: Fallon 
Dana Lorenz is the final Designer in our series of eBay Holiday Designers with her exclusive collection to be sold this November 12, 2012 on eBay. Other Designers in the collection include Steven Alan, Billy Reid, Ruffian, Chris Benz, Tibi, and Jonathan Adler. Dana describes her line as “inspired by hard-edges, romance, and history”. If you haven’t met this lovable woman, get to know her on Hulu’s 6 part series, The Fashion Fund, which follows 10 American Designers receiving the coveted Vogue Fashion Fund. We asked her a few questions and learned a few things, including her tug of war with a close friend over a Chanel bag on eBay. 
Jauretsi: If you had to describe a day in the life of your customer, how would they spend the day ideally?
Dana Lorenz: I see the FALLON woman as [MORE] one that works hard, plays hard, and rewards herself. However, ideally, she would have the day off, and would spend it shopping with friends, hitting a new exhibit at a museum, and then off to dinner and drinks with people she loves.
Q: When did you first realize you wanted to become a designer?
I seized a once in a lifetime opportunity and took advantage of a combination of good timing and a little bit of luck and talent. I was unemployed, making pieces as a personal endeavor for me and my friends, when I happened upon a runway collaboration. Barneys and Vogue called and it has been non-stop since.
Q: Do you have a specific “aha find” on eBay? What was the item?
A pair of vintage navy Hermes penny loafers. Also, the time my good friend and I unknowingly kept outbidding each other on the same vintage forest green Chanel bag made for some laughs!
Q: What are your top 3 fav holiday movies?
Auntie Mame, Love Actually, Christmas Vacation
Q: In terms of online searches, what do you recommend is the most savvy thing or genre to search for on eBay?
I just love scouring for furniture and decor on eBay. I have all my key-words stored so that the right “look” pops up with ease. Anything French Deco or Dorothy Draper-esque is a no-brainer!
Q: What is your favorite thing about 2012 so far?
We launched a dog collection of collars and leashes from FALLON, called “FALLON best friend”, to raves from all of my fashion friends with pups. Also, anyone that knows me is aware of my obsession with my 2 long-haired miniature dachshunds, Blitz and Benson. The collection will be available at Barneys in September.
Q: What is your “go to” get away spot for the holidays? What essential items do you pack in your bags on that escape end of year?
Why “get away”? There is nothing more inspiring and romantic than New York City when it snows.

eBay Holiday Capsule Collection Designer: Fallon 

Dana Lorenz is the final Designer in our series of eBay Holiday Designers with her exclusive collection to be sold this November 12, 2012 on eBay. Other Designers in the collection include Steven Alan, Billy Reid, Ruffian, Chris Benz, Tibi, and Jonathan Adler. Dana describes her line as “inspired by hard-edges, romance, and history”. If you haven’t met this lovable woman, get to know her on Hulu’s 6 part series, The Fashion Fund, which follows 10 American Designers receiving the coveted Vogue Fashion Fund. We asked her a few questions and learned a few things, including her tug of war with a close friend over a Chanel bag on eBay. 

Jauretsi: If you had to describe a day in the life of your customer, how would they spend the day ideally?

Dana Lorenz: I see the FALLON woman as [MORE] one that works hard, plays hard, and rewards herself. However, ideally, she would have the day off, and would spend it shopping with friends, hitting a new exhibit at a museum, and then off to dinner and drinks with people she loves.

Q: When did you first realize you wanted to become a designer?

I seized a once in a lifetime opportunity and took advantage of a combination of good timing and a little bit of luck and talent. I was unemployed, making pieces as a personal endeavor for me and my friends, when I happened upon a runway collaboration. Barneys and Vogue called and it has been non-stop since.

Q: Do you have a specific “aha find” on eBay? What was the item?

A pair of vintage navy Hermes penny loafers. Also, the time my good friend and I unknowingly kept outbidding each other on the same vintage forest green Chanel bag made for some laughs!

Q: What are your top 3 fav holiday movies?

Auntie Mame, Love Actually, Christmas Vacation

Q: In terms of online searches, what do you recommend is the most savvy thing or genre to search for on eBay?

I just love scouring for furniture and decor on eBay. I have all my key-words stored so that the right “look” pops up with ease. Anything French Deco or Dorothy Draper-esque is a no-brainer!

Q: What is your favorite thing about 2012 so far?

We launched a dog collection of collars and leashes from FALLON, called “FALLON best friend”, to raves from all of my fashion friends with pups. Also, anyone that knows me is aware of my obsession with my 2 long-haired miniature dachshunds, Blitz and Benson. The collection will be available at Barneys in September.

Q: What is your “go to” get away spot for the holidays? What essential items do you pack in your bags on that escape end of year?

Why “get away”? There is nothing more inspiring and romantic than New York City when it snows.

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