Tour Notes from the Chic Squad - Dallas, TX
Meet Danielle Nachmani. She’s one of our cool stylists on the Selling Style Tour by eBay, guided by our Fashion captain, Brad Goreski. Brad and Danielle have been best friends since they met in the Vogue closet 8 years ago, so he decided to take her on the road to convince the rest of America how easy it is to sell on eBay.
I caught up with Danielle, just before Texas. How long has she been hawking goods on the site? “I’ve been selling for as long as I’ve been shopping” confesses the style maven. She was kind enough to share a few tips with us…
Jauretsi: Can you tell me about the purpose of the Selling Style Tour across America?
Danielle Nachmani: It’s to let people know that eBay is more user-friendly for selling items and showing fashion-philes how to implement the process through 4 simple steps.
Q: Do you use iPhone, iPad, or desktop?
A: I like to sell everything off my desktop computer because I’ve been doing it for so long, but recently, I installed the app. It’s another great utilization, especially for photos. I like shooting on my camera phone because of all the different Instagram filters I can use… like “Valencia” and “Sierra” that brighten.
Q: Funny cuz I’m a Valencia and Sierra girl myself.
A: We share that in common then.
Q: What about tips on positioning the clothes for the perfect photo? Do you throw it on a bed? Or a mannequin?
A: I love photographing pieces on a white wall. There’s a reason why so many magazines shoot against a white wall, because you can really get the full effect of the product .
Q: Let’s talk pricing. How does one determine their price points?
A: One of the great things about eBay is that it has over 100 million users. You have a network to base all your pieces off of. You can search for designer bags, materials, or anything else to compare. You want your buyers to come back and if you’re not pricing your stuff fairly, and someone else is giving them a better deal, you’re going to lose customers. Remember, there’s 25 million sellers on eBay. You should utilize this other aspect of eBay which is that it’s a network.
Q: I noticed there’s 2 options for a seller to sell their items — “Buy It Now” or “Auction”. How can a seller determine what’s the best option for their customers?
A: I happen to think if you’re selling a pair of jeans, you should do a “Buy It Now” because everyone knows their size. A pair of designer jeans is sold every 6 seconds on eBay. If it’s a vintage piece or a collectors item, you never know who’s going to think it’s more valuable so collectibles are best to sell under “Auction”. It’s all about the weight of your product, how do you think it will do better?
Q: About your tour across America, I find different cities have different strengths in terms of vintage. How do you feel about going to Dallas?
A: In Texas, there’s no doubt in my mind that accessories rule. I think shoes and big earrings are going to be most common. There won’t be as many clean classic lines. I think that Dallas women take more chances. I’m really excited to see what they will bring. In San Francisco, I think there’s going to be a very strong design element, with more obscure designers.
Q: I can see where San Francisco would be more heady and intellectual.
A: Yeah, who knows, maybe someone will surprise me and show up in Yoji in Dallas.
(Photo Credit: Danielle Nachmani)